Kay’s Journal: Montreal Snippets

My coach, Ari Iny, and me

On Friday I leave for Montreal for the second Mastermind of my coaching cohort group. I’m excited to be with my peers and coaches and the excellent facilitation experience I know is ahead. Here are some snippets from the second 90-day sprint (Jan-Mar).

  1. My project for this 90 days was to convert the in-person Intro to Journal Therapy continuing education course for therapists from an in-person, all-day class to an on-line class without sacrificing interactivity, participatory sharing, etc. I thought it would be easy. It wasn’t easy. But it IS finished!
  2. January was spent on the curriculum. February was spent piloting it and gathering data and making revisions. March was spent teaching myself how to operate a program called OptimizePress that makes landing (sales) pages. Gaaaah! That was the worst part. But after a lot of trial and error I figured it out.
  3. We also started testing Facebook ads in March. We’ve had decent response but no actual purchases. This makes me wonder if the price point is wrong. So we’ll try reducing the price and see what happens.
  4. I’m not sure Facebook is the optimum media for us. I’ve never adapted to Facebook in my personal life and have only recently begun using it professionally. Melissa is our social media manager and keeps the Center for Journal Therapy page updated, and I’ve been able to integrate the Journalverse group into my everyday life. But inherently I don’t trust it as a medium, and now (Cambridge Analytica debacle) more than ever. I just don’t know if therapists–an essentially mistrustful bunch when it comes to privacy, confidentiality, etc.–make B2B purchase decisions through Facebook ads.
  5. The most fulfilling part of this sprint was finally (after literally years of having it on my list) getting the curriculum converted–and having it be beautiful, elegant, rich, full, and robust. I’m really proud of it. The most frustrating thing was the advertising piece, but I know that’s a trial-and-error thing so I’m taking the long view.
  6. On to the next 90 days! My focus in this Mastermind is to figure out what would be a more organic way to get myself and my curriculum in front of therapists. What has always worked for us–since the days when I was teaching Write On! workshops on my living room floor–is relationship marketing based on word-of-mouth referrals. So I’m eager to pick brains on how to make that come alive and flourish! I’ll share with you what I learn.

Comments always welcome! Thanks!

 

4 Responses to Kay’s Journal: Montreal Snippets

  1. Karen Newcomb April 9, 2018 at 10:32 am #

    Hi Kay,
    Your snippets are appreciated. As awful as it might sound, I appreciate hearing your process around challenges. They validate mine! LOL..i truly say that with great respect: )

    So, about curriculum, what if it was like JTTS. I would love to teach the work to other therapists…to go beyond the “tell clients to journal”. Here in the Bay Area we have so many colleges with counseling programs. Ugh. I just came to Earth and realize you are talking about an on-line presentation. At any rate, perhaps it is not mutually exclusive. I would be happy to market for you in any way that would be helpful…post in our listservs, etc. Congtrats and look forward to hearing about the next Mastermind experience.

  2. Linda Barnes April 10, 2018 at 2:33 pm #

    I love hearing of your progress, Kay, and celebrate with you the overcoming of obstacles to understanding and mastering technology. It can be our friend, but is skittish at first and hard to get to know on an intimate level.

    Your class is needed and I don’t think the price is prohibitive, but what do I know about marketing? HA!! I’m happy to help in any way I can.

    May your trip to Montreal bring all you hope for and more, and may your future be bright with literal and metaphorical treasure. YOU are the ultimate Journal Guru!

    Many blessings!

  3. Vivian Lu April 17, 2018 at 5:55 am #

    Dear Kay, thanks for your sharing, it’s also encouraging me to move forward.
    after several months relationship based marketing and my own hard journaling as an example, I started to attract more attentions from aliens who are curious about the term”expressive writing”.
    TWI learning is demanding but fruitful, it strengthens my confidence to teach. Now I am trying to regularly offer expressive writing workshops so that people will know me as a “brand”.

  4. Vivian Lu April 17, 2018 at 5:55 am #

    Hope everything will be great for you in next 90 days. Looking forward to your sharing again.

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