On Friday I leave for Montreal for the second Mastermind of my coaching cohort group. I’m excited to be with my peers and coaches and the excellent facilitation experience I know is ahead. Here are some snippets from the second 90-day sprint (Jan-Mar).
- My project for this 90 days was to convert the in-person Intro to Journal Therapy continuing education course for therapists from an in-person, all-day class to an on-line class without sacrificing interactivity, participatory sharing, etc. I thought it would be easy. It wasn’t easy. But it IS finished!
- January was spent on the curriculum. February was spent piloting it and gathering data and making revisions. March was spent teaching myself how to operate a program called OptimizePress that makes landing (sales) pages. Gaaaah! That was the worst part. But after a lot of trial and error I figured it out.
- We also started testing Facebook ads in March. We’ve had decent response but no actual purchases. This makes me wonder if the price point is wrong. So we’ll try reducing the price and see what happens.
- I’m not sure Facebook is the optimum media for us. I’ve never adapted to Facebook in my personal life and have only recently begun using it professionally. Melissa is our social media manager and keeps the Center for Journal Therapy page updated, and I’ve been able to integrate the Journalverse group into my everyday life. But inherently I don’t trust it as a medium, and now (Cambridge Analytica debacle) more than ever. I just don’t know if therapists–an essentially mistrustful bunch when it comes to privacy, confidentiality, etc.–make B2B purchase decisions through Facebook ads.
- The most fulfilling part of this sprint was finally (after literally years of having it on my list) getting the curriculum converted–and having it be beautiful, elegant, rich, full, and robust. I’m really proud of it. The most frustrating thing was the advertising piece, but I know that’s a trial-and-error thing so I’m taking the long view.
- On to the next 90 days! My focus in this Mastermind is to figure out what would be a more organic way to get myself and my curriculum in front of therapists. What has always worked for us–since the days when I was teaching Write On! workshops on my living room floor–is relationship marketing based on word-of-mouth referrals. So I’m eager to pick brains on how to make that come alive and flourish! I’ll share with you what I learn.
Comments always welcome! Thanks!